Making Strides Against Breast Cancer in Concord Oct. 14

Making Strides Against Breast Cancer in Concord Oct. 14

With early detection, most breast cancer today is curable

Since the beginning of October, Starbucks Indonesias Instagram account has been flooded with pink images—all part of the brands returning Breast Cancer Awareness month campaign, #PINKVOICE. Throughout the month, all stores in Indonesia will carry three different pink drinks:

Its that time of year when we start to see a lot of pink — a reminder for women to get to know their bodies, practice awareness, and schedule a screening mammogram to check for breast cancer.

This is, of course, because October is National Breast Cancer Awareness month —  a cause that seems so engrained in our culture and psyches that its hard to imagine a time when awareness for the disease itself was both rare and minimal.

Breast cancer is still the most common cancer diagnosed in women. About 1 in 8 women in the United States will develop breast cancer in their lifetimes. In the midst of a difficult diagnosis, there is great reason to hope as the majority of these women will be cured of the disease. The main reason for this high survival rate is early detection through mammograms.

Mammograms save lives, said Dr. Phoebe Freer, a breast imaging specialist at Huntsman Cancer Institute and associate professor of radiology at the University of Utah. Yearly screening mammograms for women age 40 and over can detect small breast cancers and increase a womans overall chance of survival.

Freer says there are two types of mammograms: annual screening mammograms for women with no symptoms and diagnostic mammograms for women with symptoms that might warrant a closer look.

Decor for the party offered touches of pink, including a massive inflatable pink chair at the entrance, where guests were greeted with an energetic team of paparazzi. Inside, there were specialty cocktails, Zims Vodka, and food from local restaurants, including Adachi, Prime 29, Mex and Mandaloun Bistro, which offered silver trays filled with its signature sautéed chicken wings. There was a silent auction, a raffle and a brief program emceed by Los Angeles recording artist Symon.

Women can get a referral from their family health care provider or OB/GYN, although a screening mammogram doesnt require it. Most insurance plans cover the procedure as a preventive screening for women age 40 and older. Mammograms typically take only a few minutes for a radiology technologist to take X-ray pictures of each breast. It is quick, and most women feel only a little discomfort as their breast tissue is pressed for the image.

Tickets were $250 VIP and $150 general admission. Proceeds will benefit the efforts of the distinguished group of community leaders, known as Real Men Wear Pink, who are determined to raise awareness and money to support the American Cancer Societys mission to save more lives from breast cancer. To date, this years campaign has raised more than $45,000 toward its $100,000 goal.

Immediate results are available at many University of Utah Health locations, including Huntsman Cancer Institute, South Jordan Health Center, and Farmington Health Center. The radiologist looks at the screening mammogram and gives you results on the spot. If you need additional imaging, we can do it at that same time, said Freer.

Starbucks Indonesias Pink Drinks For Breast Cancer Awareness Month Look Delicious

Most health systems do not offer immediate results. At many clinics, a woman leaves without knowing. She must wait to get results in the mail if everything looked normal, or get called back if the radiologist sees something suspicious.

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Women who have a finding on their screening mammogram or those who have symptoms of breast cancer will go one step further and get diagnostic tests. The most common symptoms are a lump or thickening in the breast, nipple discharge or puckering in the skin.

The type of diagnostic tests done depend on what images a patient already has and what symptoms she is experiencing. It could mean more mammography, additional 3-D mammography images, a breast ultrasound, an MRI or even a biopsy.

Theres been a lot of talk recently about how mammograms arent as necessary as they used to be. Whats the current recommendation on when and how often women should be getting mammograms? There is no consensus! Different groups advise different starting ages, stopping ages, and frequencies. Since the dawn of routine mammography in 1976, no one has disputed that mammograms save lives, but they do debate the degree to which mammos help. One of the most telling reports on the lifesaving benefits of mammography comes from comparing breast cancer deaths in the 20 years before screening was introduced (1958–77) with those diagnosed in the 20 years after screening (1978–97) in 210,000 women in Sweden. Death rates dropped 28 percent solely due to mammography, and in just the 40- to 49-year-olds (an age group often told not to bother with imaging), mortality plummeted by 48 percent.

Keep in mind that if a woman has symptoms or the radiologist sees something suspicious on a screening mammogram, it isnt necessarily bad news.

If theres something on the initial screening mammogram that requires additional diagnostic pictures, 90 percent of those women are cleared and can go back to routine screening next year, Freer said. A lot of times if they feel a lump, even if its a new lump increasing in size, were able to tell them its just regular breast tissue. Other times we may find a breast cyst, which is just a pocket of fluid in the breast and doesnt require any other evaluation except to document it.

Video: Breast cancer survivor shares her story to help others

There are also benign lumps, and in those cases, the doctor may recommend follow up every six months for two years. If no additional findings or changes are identified, routine screening resumes.

By now, you might have noticed one thing: Starbucks #PINKVOICE campaign is only taking place in Indonesia, which means youll have to book a trip there in order to try the new beverages. But if a trip to Indonesia isnt in your budget, Ill tell you a little bit more about the campaign so you can honor the cause on your own. According to Starbucks, this years #PINKVOICE theme is "Chat That Matters Talk About It, Share It, and Save More," which was created to encourage people to talk about breast cancer awareness in their daily lives as a preventative method. As I previously mentioned, the company released three new drinks to help promote the cause, and they sound delicious.

Mammography does expose women to a small dose of radiation. This causes some patients to wonder whether that exposure increases the risk of developing breast cancer, but with the latest technology, the risk is very small.

Put your PSL down for a moment, because three new drinks hit the Starbucks menu that you dont want to miss. The new sips are here for the month of October, but they werent created to give you autumn vibes. Instead, theyre here to honor Breast Cancer Awareness Month. More specifically, Starbucks Indonesias pink drinks for Breast Cancer Awareness Month are part of the companys returning #PINKVOICE campaign — and if you order one of them, the proceeds will go to Lovepink Indonesia. Once you find out more about the special sips, youll want to try one ASAP.

For any screening, the test itself has to demonstrate minimal harm and it has to be performed to identify a disease that is detectable and treatable; mammograms qualify for those criteria. The benefits far outweigh the risk, Freer said.

For most women, the biggest hurdle to getting regular screening mammograms is simply not making the time to get it done.

My moms battle with breast cancer shaped my whole life — she was sick for a third of my childhood. After her second diagnosis, there was never an inkling that she would get better, and she knew she would be sick until she passed away. So in the months before her death, she began putting together a journal for my brother and me. Afterward, my aunt printed out copies and gave each of us a bound one to keep. Its 65 pages long. Some entries contain affirmations; some simply explain how she felt. Others provide details on the BRCA mutation and information we need to know.

A lot of our clinics take walk-ins, although it is better to officially schedule your mammogram, said Freer. If youve had prior mammograms at another location, scheduling in advance allows the facility to request those images ahead of time. We can detect subtle changes better and potentially pick up breast cancer easier than if we didnt have those prior exams for comparison, she added.

What to know about breast cancer: Signs, myths, self-exam

Huntsman Cancer Institute and University of Utah Health physicians recommend yearly screening beginning at age 40 for average-risk women, Freer said. The majority of women who get breast cancer have no family history of the disease, but those that do should begin screening earlier and receive genetic testing.

In a unexpected way, the part Im most nervous for isnt the actual surgery but the aftermath. Im getting reconstruction, which I always planned on, but the fact that I wont have any feeling has totally thrown me for a loop. I think most women work really hard to get to a place where they like their body. Its something Ive worked really hard for and that I struggled with a lot. Im nervous after all this is said and done about what Ill think of my body. Will I look in the mirror and be happy with what I see? Or will it never be good enough again?

Video: Breast Cancer Awareness – #UltimateHealth on Joy FM (8-10-18)

If youre a woman over 40 and you havent been in for a screening mammogram, October — Breast Cancer Awareness Month — is the perfect time to schedule an appointment and take action.

New York: Women, please take a note. Losing weight can help lower the risk of developing breast cancer in the post-menopausal stage, a new study has found. The study, published in the journal CANCER, found that among post-menopausal women, participants who lost weight had a lower risk of developing invasive breast cancer than those who maintained or gained weight. “Our study indicates that moderate, relatively short-term weight reduction was associated with a statistically significant reduction in breast cancer risk for postmenopausal women,” said co-author Rowan Chlebowski from the City of Hope National Medical Center in Duarte, California.


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