Chris Willman Music Writer @chriswillman FOLLOW Chris's Most Recent Stories At BMI Awards, Sting’s ‘Breath’ Takes All-Time Honor That ‘Meant to Be’ Means to Steal Daydream Festival Brings the Cure to Pasadena as Headliners and Curators Concert Review: Todd Rundgren Rediscovers a Pop Catalog’s Glory View All Facebook Twitter Reddit Email Show more sharing options LinkedIn WhatsApp Print Pin It Tumblr CREDIT: Stephen Lovekin/REX/Shutterstock What says “sunny, bucolic, green and serene” more than the Cure? Well, possibly lots of things, given the dark and anxious undertones to much of the British band’s music. But the group will be coming to southern California in the most peaceful large-scale setting possible: the picturesque, tree-filled, golf-course grounds outside the Rose Bowl, where Goldenvoice’s Arroyo Seco Weekend found great favor with festival-goers the last two summers.
The Cure will both headline and curate the Pasadena Daydream Festival, being held at Brookside at the Rose Bowl on Labor Day weekend. It’ll be in the Arroyo Seco, but it won’t involve a full weekend: The festival goes down in a single day on Saturday, August 31, with tickets going on sale Friday at noon PT.
Joining the group on multiple stages are such compatible acts as the Pixies, Deftones, Mogwai and Throwing Muses. The bill is rounded out by the Joy Formidable, Chelsea Wolfe, the Twilight Sad, Emma Ruth Rundle and Kaelan Mikla.
When the Rose Bowl Board punted on the NFL’s offer to host its games back in 2015, it pinned its hopes instead on the then-new Arroyo Seco Weekend arts and music festival concept.
“It’s clear the NFL can be a distraction in our goals to try to achieve what I believe to be a superior alternative, Rose Bowl Operating Company President and Pasadena Councilmember Victor Gordo said back then. The music and arts festival is long term, it is financially superior and more fitting with our brand.
But after two seasons with an attendance highwater mark of only about 28,000 coming to the family friendly music acts, Goldenvoice announced Tuesday a new one-day August 31 festival which targets a different audience, called the Pasadena Daydream Festival, has apparently replaced the Arroyo Seco Weekend.
Gordo, however, seems just as ebullient and optimistic over the new festival as he was for the Arroyo Seco Weekend events.
If you want a peek in The Cure singer Robert Smith's personal playlist you might find some clues in the lineup for the first Pasadena Daydream Festival, curated by the band. The Goldenvoice-promoted all-star Aug. 31 show in Pasadena, California, will take place at the Brookside at the Rose Bowl — site of past Arroyo Seco Weekend festivals — and feature a headlining set from The Cure, as well as performances by the Pixies, Deftones, Mogwai, Throwing Muses, Joy Formidable, Chelsea Wolfe, Twilight Sad and more.
The City of Pasadena has plenty to be excited about with The Cure and the show they are going to curate at the Rose Bowl, Gordo told Pasadena Now Tuesday. This is a band who is highly regarded around the world. And for them to choose to curate [and] play a show at the Rose Bowl in an anniversary year is exciting. It’s exciting for the City, it’s exciting for the people of Pasadena, and for our business community.
The Cure, 80s gothmeisters and hitmakers led by heavily mascara-ed lead singer and writer Robert Smith, assembled the entire festival lineup, much like a museum director planning an exhibition of related artists.
Thus, The Cure, 2019 Rock and Roll Hall of Fame inductees, have invited a selection of their favorite artists for the summer show, with performances by The Pixies (who opened for the Cure at Dodger Stadium 20 years ago), Deftones, Mogwai, Throwing Muses, The Joy Formidable, Chelsea Wolfe, The Twilight Sad, Emma Ruth Rundle and Kælan Mikla.
Rose Bowl CEO Daryl Dunn acknowledged that the idea of a band curating a show is becoming a bit of a trend.
[Robert Smith] did it last year in London [with the Meltdown Festival], and evidently it was very, very successful, said Dunn. You’re hearing more about it now, but if you think about it, sort of makes sense. A lot of times actors become directors. Maybe this is the music version of that.
The event, which takes place on August 31st, will be held at the Rose Bowl in Brookside. Tickets go on sale this Friday, May 17th at $149 for general admittance and $299 for VIP at this location.
Gordo said the festival is step with the communitys determination to eschew the NFL but invest in the stadium and use it for other sports opportunities and entertainment.
The goal was to make the Rose Bowl so attractive to the music industry that it would be a measure of success, Gordo added. If you play at the Rose Bowl, you’ve made it. And I believe we’re well on our way to accomplishing that.
Dunn shared Gordos enthusiasm, saying, I think it’s like I said, if I wasn’t working here, I would be buying a ticket, bringing my son. Because my son likes The Cure and so do I. A lot of the bands now span generations.
With the Rolling Stones, you may have multi-generations of families enjoying the band. I think the similar holds true for The Cure.
The first-ever Pasadena Daydream Festival is scheduled to place at the Brookside at the Rose Bowl on Saturday, Aug. 31.
The festival will also feature performances by Pixies, Deftones, Mogwai, Throwing Muses, The Joy Formidable, Chelsea Wolfe, The Twilight Sad, Emma Ruth Rundle and Kælan Mikla, it was announced.
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