Runners raise $22k for breast cancer in Roseville

Runners raise $22k for breast cancer in Roseville

Town Lights Cupola Pink For Breast Cancer Awareness Month

As Breast Cancer Awareness Month continues throughout October, Beaches residents should consider stopping by In the Pink. 

A one-stop boutique and nonprofit organization with locations in Jacksonville Beach, Jacksonville and Sarasota, In the Pink is dedicated to helping women heal and cope with the physical and emotional effects of cancer.

Of that purchase price, $5 is a legislated surcharge imposed under Public Law No. 114-148 on the Proof 2018-S half dollar that is included in the set. Net surcharges, after the Mint recoups all of its production and associated costs, are to be paid to the Breast Cancer Research Foundation in New York City, for the purpose of furthering breast cancer research funded by the Foundation.

In the Pink owner and founder Jeri Millard said her stores offer wigs, mastectomy products, post-surgical garments, compression garments, hats, scarves, yoga radiation cream and more. 

“We even have a product that can be used so that (cancer patients) dont lose their eyelashes and eyebrows,” she said. “We have everything under one roof so that they don’t have to go to a whole lot of places.”

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In the Pink also offers free yoga for cancer patients and a salon for free head shaving and wig fitting. Millard, who is a breast cancer survivor herself, explained that a portion of the products provided at her stores are covered by insurance.

“We file the claims for them and any revenue that is generated from anything thats sold in here or provided through insurance stays in Jacksonville,” she said. “When people come in that have a Medicaid card or come to us from a foundation as a referral, then they receive the items they need for free.”

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Millard noticed a shortage of information during her cancer battle, she added, which was the catalyst for her to found the In the Pink nonprofit. The Jacksonville resident revealed that the products she needed weren’t accessible and she would have to travel across the city to multiple locations to purchase them.

“Im still amazed to this day that theres so many people who dont know about some of the items that are available,” she said. “Im really surprised that physicians dont tell them.”

One woman who takes time out of her day to be part of a program that helps patients get to their appointments.

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Regarding revenue, Millard noted that In the Pink is “an expensive place to run,” but thousands of clients and numerous events have made it possible.

“We have people put on events for us all the time,” she said. “A lot of times people are coming to us and saying, Id really like to help raise money for you because you took care of my sister or my aunt or my mom or somebody, and so they want to give back knowing that were actually helping people in the community.”

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Founded in 2009, In the Pink’s mission is to offer cancer patients the products they need all under one roof, educate people and alleviate fear as they endure cancer treatment. The 501c3 nonprofit is located at 1727 Fruitville Road in Sarasota, 522 3rd St. N. in Jacksonville Beach and 3547 Hendricks Ave. in Jacksonville. For more information, visit 

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Posted in Roseville