Share Share Disneys long-awaited streaming service will be called Disney+ share tweet Linkedin Reddit Pocket Flipboard Email Disney has announced the name for its upcoming streaming service: Disney+, scheduled to launch in the US in late 2019.
Along with the new branding, the company has also announced two more major shows that will be hitting the service. A second Star Wars spin-off will see Diego Luna reprise his role as Cassian Andor, set before Rogue One: A Star Wars Story, and Disney confirmed the previously rumored Loki series that will see fan-favorite Tom Hiddleston star once again as the iconic Marvel villain. Those shows will join already announced projects like Jon Favreaus The Mandalorian, as well as shows based on Monsters Inc. and High School Musical.
Disney+ streaming service will launch in late 2019
Todays news only further cements what we already knew: Disney is going to be leveraging hard its existing successful franchises to attract viewers to the service. And if the companys box office receipts for films like Infinity War and The Last Jedi are anything to go by, Disney will be putting up some pretty formidable competition when Disney+ does arrive next year.
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The product, which industry insiders nicknamed Disneyflix before it had a name, is highly anticipated, as Disney CEO Bob Iger remarked in the very first quote from him in the companys earnings press release. Disney+ is coming in 2019, and will boast a bevy of exclusive content from Disney Animation, Marvel, Pixar, and Lucasfilm. It could be very attractive to parents, especially, with Disney family content they wont be able to find on any other service.
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Its no coincidence that Netflix this week announced a buffet of forthcoming original animated shows and movies, set for release through 2022. The titles include original series and movies, many of them with big names attached, like Go! Go! Cory Carson, a pre-school series coming in 2019 from the executive producers behind Wall-E, Ratatouille, and Finding Dory; Trash Truck, an animated series coming in 2020 from the executive producer behind The Little Mermaid Aladdin, and Beauty and the Beast; and The Willoughbys, an animated film coming in 2020 starring Ricky Gervais, Maya Rudolph, Will Forte, and Martin Short.
Add those to the already-announced Netflix original Pinocchio, coming in 2021, the first animated film directed by Guillermo del Toro, sure to be extremely popular, and the live-action Mowgli, hitting Netflix next month. That film is directed by Andy Serkis (of Lord of the Rings and Planet of the Apes fame) and stars the voices of Christian Bale and Benedict Cumberbatch. Its trailer, released this week, is making waves.
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Netflixs Mowgli: Legend of the Jungle movie, coming on Dec. 7. (trailer screenshot via Engadget/Oath)MoreNetflix says 60% of its members watch kids or family content each month.
That’s a huge difference from Netflix, which has been criticized in the past for making its new releases (especially film acquisitions that debut on the streaming service) difficult to find. Disney is obviously looking to replicate Netflix’s success in the streaming world, but they’re at least doing it in a somewhat creative way. /Film’s Peter Sciretta just drew the connection that instead of a boring black grid, Disney+ will be a world split up into different themed “lands” – sort of like the theme parks for which the company is known.
Disney has not yet shared the Disney+ subscription price, but we do know it will be south of $10 per month, after Iger said on an earnings call last year that Disneys plan is, to price this substantially below where Netflix is, though that is also, reflective of the fact that it will have substantially less volume.
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Critics have harped on that last point—that Disney+ will not have a large library of content at launch—but a laundry list of big releases that Iger rattled off in August on Disneys third-quarter earnings call still raised eyebrows: Captain Marvel, Dumbo, Avengers 4, Aladdin, Toy Story 4, Artemis Fowl, Disneys live-action Lion King, Jungle Cruise, Frozen 2, and Star Wars: Episode 9 are all hitting theaters in 2019 and will all go straight to Disney+ after they finish their theatrical run.
Disneys new Netflix rival will be called Disney+ and launch late 2019
But Netflix is clearly taking no chances, shoring up its defenses in the kind of family content the Mouse House is known for. Come 2019, when Disney+ launches, prepare to watch a very public showdown between the two for the wallets of parents and families.
Daniel Roberts is a senior writer at Yahoo Finance and closely covers streaming tech. Follow him on Twitter at @readDanwrite.