Amazon is finally selling new iPhones after a long and complicated turf war with Apple

Amazon is finally selling new iPhones after a long and complicated \turf war\ with Apple

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The worlds largest e-commerce company said Friday itll soon start selling more Apple products directly and have access to Apples latest devices, including the new iPad Pro, iPhone XR, iPhone XS, and Apple Watch Series 4, as well as Apples lineup of Beats headphones. The Amazon-Apple deal encompasses the US, UK, France, Germany, Italy, Spain, Japan and India, with the new products hitting Amazon sites in the coming weeks.

Only Apple-authorized resellers will now be allowed to sell Apple and Beats products on Amazons marketplace.

Currently, many of these Apple products are either unavailable on Amazon or are on sale only through its third-party marketplace at varied prices and conditions. Amazon does already directly sell some Apple devices, such as MacBook laptops and Beats headphones.

“Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want,” an Amazon spokesperson said Friday in a statement. “We look forward to expanding our assortment of Apple and Beats products globally.”

Now playing: Watch this: Apple iPad Pro and Mac Mini reviews arrive 1:10 With the new deal, customers should expect to see a  greater selection of new Apple products and at standard prices. Also, the agreement offers a big win for Amazon just ahead of the holiday shopping season, giving it more electronics from a leading device maker with highly sought-after products. For Apple, the deal could help it sell more devices worldwide.

The agreement also points to relations between the two tech giants improving, after Amazon in 2015 removed Apple TV video streamers from its site, then brought the devices back last year. At the same time last year, Amazon said it was also bringing back Googles Chromecast streamers, but they are still unavailable amid shaky relations with Google.

The timing of the deal does raise questions, said eMarketer analyst Andrew Lipsman, adding that Amazons weaker-than-expected revenue in its latest quarter may have been a motivator for the company heading into the holidays. He said Apple could face some risk in providing sales data to Amazon.

“But the real threat there is in Amazon introducing a rival product. Id say Apple is pretty safe there,” he said.

The arrangement does include a few caveats. Apples HomePod smart speaker, which competes against Amazons own Echo devices, isnt included. Amazon doesnt list either the HomePod or the rival Google Home speakers.

“We make assortment decisions all the time, based on terms and a large number of other factors,” Amazons spokesperson said about leaving out the HomePod.

Also, independent sellers who list new and used Apple products on Amazon will have those listings removed after Jan. 4, 2019. Those sellers will now have to apply with Apple to become authorized resellers on Amazon. An email to sellers about this change went out just after the deal was signed.

The agreement doesnt impact Amazons Renewed program, which sells certified refurbished electronics.

The change will allow Apple and Amazon to have more control over inventory and pricing of Apple products. But, smaller sellers and folks who flip iPhones right after they go on sale are likely to be hurt by the deal. Also, customers shopping for used (but not refurbished) Apple products may find a much more limited selection on Amazon. In both cases, those sellers and customers will be more likely to go to rival online sites like eBay instead. 

Amazon has already been adding more restrictions to its marketplace over the years, making it harder for small sellers to put up products on Amazon if they arent working directly with the brands they list. Amazon inked a similar partnership with Nike last year that allowed both companies to reduce counterfeits on Amazon and gain stronger control over unauthorized third-party sales of Nike products.

Independent sellers with Apple inventory in Amazon warehouses after Jan. 4 will have to create a removal order, with Amazon offering to reimburse return or disposal fees until early February. Those sellers wont be able to ship more Apple products to Amazon warehouses starting Dec. 1.

First published at 8:04 a.m. PT.Updated, 8:55 a.m. and 10 a.m. PT: Adds more information on the deals impact on independent sellers and an analysts comments.

Share Share Amazon strikes deal with Apple to sell new iPhones and iPads share tweet Linkedin Reddit Pocket Flipboard Email Photo by Amelia Holowaty Krales Amazon has made a deal with Apple that will see the Cupertino tech company sell its products — including iPhones, iPads, and Apple Watches — directly on Amazon, according to a report from CNET.

Amazon has sold Apple products before, but those have been from third-party sellers, which means that the prices are often variable (and wildly different from the official Apple prices) and that sourcing isnt as reputable.

Apple products will start rolling out on Amazon sites in the US, UK, France, Germany, Italy, Spain, Japan, and India over the next few weeks, including both Apples devices and those sold under the Apple-owned Beats brand. The deal doesnt include every Apple product, though. For example, Apples Echo-competing HomePod is notably not going to be sold on Amazon.

In a statement released to The Verge, an Amazon spokesperson commented, Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want. We look forward to expanding our assortment of Apple and Beats products globally.

As part of the deal, only Apple or Apple-authorized resellers will now be allowed to sell Apple and Beats devices through Amazons site. Any companies that are currently selling Apple products on Amazon will see their listings taken down starting on January 4th, and theyll need to apply to Apple to become official resellers before theyll be allowed to sell them again on Amazon.

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